Good news. The next time you spend hundreds, or thousands, of dollars on the latest Apple product, you can blame the RDF. Up until recently, you might have gotten laughed at, but now you’ve got a Duke University and University of Waterloo study to back you up.
College students had two logos shown to them, an Apple and an IBM one. They were then prompted to think of uses for a brick. The Apple logo viewers were statistically more creative. The logo, it messes with your brain man.
“These experiments demonstrate that most any brand that has strong associations with particular traits could have the capacity to influence how we act,” Chartrand said.
Influence how we act? There we have it. I can’t help it. That logo appears and the synapses scream “BUY BUY BUY”. I just can’t ignore it anymore. That Airport Express was inexpensive, right?
[via Slashdot]
Primary category: Apple : Steve Jobs
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