Internet Banking goes 'mainstream' [The Bank Channel] [The Banktastic FI Feed]

From Finextra:

"Online banking is now a mainstream access method for retail customers on both sides of the Atlantic, but this has not led to a decline in the use of branch-based services and has actually resulted in higher take-up of other channels such as ATMs, according to a study by analyst house Gartner.

A survey of over 2000 adults found that 33% of US customers - the equivalent of 71 million people - regularly use Web banking services. The UK numbers are not as high, but the survey shows that 26% of customers - around 14 million adults - now bank online.

"The current usage levels in both countries show that adoption is now taking place within the mainstream of consumers, among people who use new channels and services if, and only if, they see intrinsic value from the new technology," says David Schehr, research director for Gartner's financial services research team. "Online banking has clearly made this transition in consumer minds."

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